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Health Plan One Interview

By Interviewer at 01/14/09 11:35

Name of your website?

Health Plan One

Your name?

Michael

Your Location (city, etc)

Shelton, Ct

Please give us a short summary of your website?

Health Plan One is a web-based health insurance brokerage. We are licensed across the country to offer the best health insurance plans. We offer individual health insurance, family insurance, small business insurance, and medicare.

What inspired you to launch your own website?

Years of experience in the health insurance industry.

When did you launch your first website, and what was it?

Feb 2005

How did you decide on a name for your website?

The concept is based on the idea that 'Health Plan One' is the first and last place you will need to go to find the health insurance plan that is right for you.

What makes your website different from other, similar offerings?

We offer the best customer service to assist our customers in making a wise and educated decision.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

Establish a profitable and respected company and brand for purchasing health insurance.

How does your investment of time and money balance against your success?

We could always use more time and money!

If you had an unlimited development budget for development, how would you change your site?

Focus more effort on marketing and advertising.

If your site got really big, really quickly, would you be able to keep up with the demand?

Yes. Our people are well educated in health insurance policies across the country. They can handle any influx in new customers.

What unexpected costs and headaches have you had to deal with?

Advertising on specific websites.

What has been your biggest challenge?

To develop our brand name as a recognizable icon in the health insurance industry.

What method has been most successful for promoting your website?

Promoting and practicing SEO methods for specific keywords.

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

Running for about 4 years. Will always run it as long as the business is profitable.

What can I use more of?

TRAFFIC!!!

What is your website address?

Health Plan One

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