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Kanetix LTD Interview

By Interviewer at 11/14/07 13:16
Name of your website?

Kanetix LTD

Your name?

Gregory Ellis

Your Location (city, etc)

Toronto

Please give us a short summary of your website?

Canada's first National online insurance marketplace We make it easy for Canadians to shop for insurance. kanetix is Canada's one-stop insurance shop, providing consumers with insurance information and quote comparison services, online, 24-7. We are not an insurance company, but we do work closely with more than 30 of Canada's top insurance providers to deliver unbiased information and quotations to our clients. At kanetix, insurance companies compete and you save money.

What inspired you to launch your own website?

Incorporated in 1999, Kanetix Ltd., founded by Gregory Ellis and George Small, aimed to offer Canadian insurance consumers a better way to shop for insurance. Most Canadians until then were shopping for their insurance by leafing through the phone book and calling the insurance companies, brokers or agents they found; a time consuming process which often discouraged people from actually shopping around to find the best price for the insurance coverage they needed.

With the simple, yet innovative idea to offer instant insurance quotes from competing insurers, the kanetix® insurance marketplace was launched online. Since then, Canadian insurance consumers have enjoyed the shopping ease offered by the kanetix insurance marketplace for:

* Auto insurance * Motorcycle insurance * Property insurance for homeowners, condo owners and tenants * Term life insurance * Critical illness insurance * Emergency medical travel insurance * Visitors to Canada travel insurance * Business insurance

While comparing insurance rates is viewed as the main feature, insurance shoppers can easily compare the insurers and their rates, along with payment options, A.M. Best rating (an indicator of financial stability), and available discounts among other pertinent information needed for the shopper to make an informed choice and decision. All this valuable information is displayed in a side-by-side chart format, for easy comparison.

A particular advantage of using the kanetix insurance marketplace is that once shoppers get their quotes--and if they are interested purchasing coverage--they can call in or in most cases, apply online. The full cycle of getting quotes and purchasing can be fulfilled through kanetix.

kanetix’s reputation for providing Canadians a better way to shop for insurance, has facilitated our relationship with many of Canada’s most prominent portals where we now power many of their insurance information centres. With direct access to millions of Canadians each month, kanetix can be found online through:

* Sympatico/MSN * Yahoo! Canada * Canoe

How did you decide on a name for your website?

kanetix ®/ ka:NE:tiks / n. (proper name for Canada's Insurance Marketplace) 1. a Canadian Internet company revolutionizing the way people shop for insurance. 2. a comprehensive online source of insurance information and quotations. 3. a great way to save time and money. [21st c.: orig. from the word kinetic, meaning active, dynamic, energizing motion]

Do you like to Save money?

Yes, that's why we created this site!

What is your website address?

Kanetix LTD

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