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Las Vegas Health Insurance Interview

By Interviewer at 04/24/08 11:22
Name of your website?

Las Vegas Health Insurance

Your name?

Rick Knox

Your Location (city, etc)

Las Vegas

Please give us a short summary of your website?

Offers good information on health insurance plans available in Nevada. Both for group employers and the self employed.

What inspired you to launch your own website?

Insurance is one of the most searched terms on the web

When did you launch your first website, and what was it?

Launched first website in July of 2003, www.KnoxAssociates.net

How did you decide on a name for your website?

The first website was KnoxAssociates.net - the name of my company. As I learned more about websites we chose 702HealthInsurance.com as our new company name. It says what we do, and where we do it!

What makes your website different from other, similar offerings?

It has a lot of good content and also gives the ability for potential customers to run side by side health insurance quotes.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

Ultimate goal - to make 702HealthInsurance.com the local eHealthInsurance.com of Las Vegas Nevada.

How does your investment of time and money balance against your success?

Since I learned how to create and change my website on my own the investment was mainly time - so time vs. return has been phenominal

If you had an unlimited development budget for development, how would you change your site?

Would add newsletters, blogs and real time customer service via the web.

If your site got really big, really quickly, would you be able to keep up with the demand?

Yes

What unexpected costs and headaches have you had to deal with?

Hosting company's that are unethical.

What has been your biggest challenge?

The time it takes to develop and maintain the website

What method has been most successful for promoting your website?

natural search listings

How has running your website differed from your expectations?

Never thought it would generate as much business as it does

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

Various sites have been up and running for 4+ years. The sites will stay up until we exit the insurance industry

What do you see as the main thing a website should offer?

Content, Content and more content

What is your website address?

Las Vegas Health Insurance

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